Not JUst Regular.
Athletic gear for kids and the next generation, built in Philly. Free US shipping and free socks with every order.
The gear
Same price for kids and adults. Youth YS to YXL, adult up to 3XL.
155K
views on one Philly youth football highlight we filmed.
Mr Everywhere on YFN, YouTube, October 2026
We film youth football from the sideline on game day, then turn the game into interviews, mixtapes and the full film. The kids are the story.
Watch on YouTubeBook a highlight
Your player is NOT JUST REGULAR. Pick a package, add the game details and pay to lock in your date. Video in 5 days.
Game canceled or rescheduled? Your booking moves to the new date.
I am NJR.
I am me.
Army Sergeant. Former youth football coach. Now the camera on the sideline. NJR starts with the kids, so they grow up knowing they were never regular.
Get first dibs
Restocks and new gear, straight to your phone.